Amo Farm Sieberer launches Noiler City to tackle rising food costs

Amo Farm Sieberer Hatchery Ltd has launched its latest initiative, Noiler City, aimed at providing a sustainable solution to the soaring food prices in the country.

This groundbreaking project comes in response to the staggering increase in egg and meat prices, as highlighted by the National Bureau of Statistics (NBS) Food Price Report for January 2024, which shows a 54% rise in the cost of eggs over the past year.

Since the NBS report in January 2024, there has been an additional over 50% increase in the cost of eggs by August 2024.

Amo Farm Sieberer Hatchery Ltd also recognised the urgent need to offer an affordable and reliable protein source for urban residents.

The Noiler City initiative aims to provide a convenient and innovative way for city dwellers to access fresh eggs and meat directly from their homes.

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Speaking at the launch, Group managing director of Amo Farm Sieberer Hatchery Ltd, Dr. Ayoola Oduntan expressed his enthusiasm about the project, stating that, “We are excited to launch Noiler City, a project dedicated to empowering urban residents to take control of their food supply and address escalating food costs.

“Noiler farming has already proven its value in rural communities, providing over a million households with a reliable source of meat and eggs. By bringing this successful model to the city, we aim to enhance food security and self-sufficiency for urban families.”

The Noiler City initiative, he stressed, builds on the success of introducing Noiler birds to rural communities, which has significantly enhanced food security for over 1.4 million households through this sustainable farming model, adding that, Amo Farm Sieberer Hatchery Ltd. is now bringing these benefits to urban areas with a specially tailored package for city dwellers.

The Noiler City Package, he stressed, offers a comprehensive and cost-effective solution for urban poultry farming, all for an affordable price of N150,000, even as this package includes a solid Battery Cage with a capacity of up to 16 birds, ensuring durability and exceptional value over time. It also comes with 10 five-week-old Noiler birds, consisting of 6 females and 4 males.

“The females are consistent egg layers, each producing a minimum of 150 eggs per cycle from 20 weeks, while the males will mature by 14 weeks, making them efficient for meat production. By investing in this package, individuals can save up to 48% on their egg and meat expenditure.

“To support the health and well-being of the birds, the package includes 10kg of Noiler feed, 100g of Divertamin multivitamin, and 500ml of disinfectant. Additionally, the Noiler City Management Manual provides detailed guidance, making this package an excellent choice for those with limited poultry experience,” he noted.

Business Development manager at Amo Farm Sieberer Hatchery Ltd., Mrs. Itoro Awala-Ale highlighted the significance of the package, stating that, “Our inclusive package is designed to empower city dwellers, regardless of their experience in poultry farming or space limitations, to thrive in urban environments. Once the hens start laying, you will enjoy a steady supply of fresh eggs right in your backyard, enabling you to grow your food and provide a consistent source of protein for your family.”