Big boost for tourism as Tinubu becomes global envoy for Ipada initiative, carnival 2024

To Rally Nigerians, Africans As Chief Host

Ahead of the November date for Ipada Carnival 2024, President Bola Ahmed Tinubu has confirmed his attendance at the event as the chief host. This is coming on the back of the President’s earlier endorsement and support of the carnival and the ongoing Ipada Initiative being promoted by the Founder and President of La Campagne Tropicana Beach Resort, Otunba Wanle Akinboboye, in collaboration with the Federal Ministry of Tourism.

This development was conveyed in a formal letter by the Chief of Staff to the President, Honourable Femi Gbajabiamila. In the August 9 dated letter, Gbajabiamila stated; ‘‘His Excellency, President Bola Ahmed Tinubu, has confirmed his attendance for the Ipada Carnival event as the Chief Host.’’

Besides the President’s attendance as chief host, the letter further stated that the President has also agreed to take on a much bigger role at the event, which he has earlier noted is very dear to him because it is a veritable platform to promote Nigeria and Africa on the global stage due to the benefits to the country and the entire African continent.

To this end, Gbajabiamila disclosed that Tinubu; “has graciously accepted the roles of being the Grand Patron and Chief Global Ambassador of the Carnival and Ipada Initiative.” With these grand roles by him, the President has put his official stamp on the project as having the full backing of the Nigerian government.

This is expected to serve as a big boost to the development and promotion of Nigerian tourism, which in recent years has witnessed its lowest moment following lack of attention to its development by government.

However, President Tinubu has on assumption of office over a year ago turned attention to the sector by creating separate ministries for Tourism and Culture respectively. Tourism and Culture were hitherto lumped together under the Ministry of Information and Culture by the previous administration.

This move, which is seen as part of achieving the Renewed Hope Agenda of the President that is aimed at improving Nigeria’s economy by focusing on tourism, is a historic one, as it would be the first time in the annals of Nigeria’s cultural tourism ecosystem that a sitting President would not only throw his full weight and that of the Federal Government behind a private initiative, geared at promoting the sector, the country and the continent, but also personally serving as a rallying point as both the chief host and global ambassador

Ipada Initiative is a Motherland Beckons’ activation by Akinboboye that is designed to ignite mass movement of Africans in the Diaspora all over the world to Africa – Motherland – using Lagos as a gateway to others parts of Africa.

The initiative is already ongoing, with countless of tourists touching down weekly at the multiple-awards winning African themed La Campagne Tropicana Beach Resort located in Ikegun Village, Ibeju Lekki, Lagos and overflowing to several other hotels in the country.

While Ipada Carnival 2024 is going to be the biggest ever cultural, arts, fashion, musical concerts and potpourri of entertainment at La Campagne Tropicana Beach Resort, the event is scheduled to hold officially between November 28 and December 8, 2024. Both events are expected to attract quite a lot of tourist to Nigeria and other African countries on a yearly basis.

The 10 days event will offer a memorable platform for tourists, both business and leisure travellers, to explore the abundant and colourful cultural experience that would be uniquely curated for them and business opportunities in Africa through the Business Unusual programme, which entails a number of activations.

It would be recalled that besides the President in his earlier letter of endorsement calling on government at all levels to support the programme and giving directive to the Minister of Tourism, Mrs Lola Ade-John, to mobilise all government’s apparatuses including Ministries, Departments and Agencies, a number of state governments have on their own endorsed and declared full support for Ipada Initiative and the carnival.

This include the host state government, Lagos and then Ekiti, and Ondo while others are expected to line up behind Akinboboye and the Ministry of Tourism in the realisation of this historic project in the coming days, following the President’s full involvement in ensuring the success of the project for the good of the nation and the continent.