Bvndle partners UBA, others to empower businesses, customers

Bvndle, a loyalty platform, is set to redefine how Nigerians experience rewards and loyalty programme with its flagship partnership with United Bank for Africa, Piggyvest, VFD Microfinance Bank, AXA Mansard and Aura by Transcorp.

The collaboration is set to address the frustrations often associated with traditional loyalty programme and deliver meaningful rewards as well as personalised experiences that make every kobo spent count.

Through Bvndle, customers earn rewards by simply engaging in their everyday activities – shopping, dining or utilising services from Bvndle’s extensive network of partners. The earned rewards unlock curated benefits, ranging from exclusive discounts and special offers to unforgettable experiences and products.

“We understand the frustration customers feel when loyalty programs fail to deliver on their promises. That’s why we created Bvndle – a platform that puts the customer first, offering genuine rewards and a seamless experience that makes loyalty rewarding,” explains the Managing Director of Bvndle, Kemi Balogun, during the app unveiling in Lagos.

The Bvndle app, which can be downloaded from Google Play or Apple Stores, does more than transform the customer experience. It empowers businesses and equips them with robust, intuitive solutions to understand, engage and incentivise their customers.

Businesses can use Bvndle’s gamification rules engine to reward specific actions and behaviours, fostering a deeper connection with their customers and driving brand loyalty.

Head of Marketing and Corporate Communications at Bvndle, Ikechukwu Nwaguru, highlights the platform’s value proposition for businesses, saying: “As the economic landscape becomes more competitive, companies must look beyond generic loyalty programs and seek solutions that provide the tools to cultivate lasting customer relationships.

“This is where Bvndle comes in. Partnerships with organisations such UBA, Piggyvest, VFD Microfinance Bank, AXA Mansard, and Aura by Transcorp highlight Bvndle’s commitment to innovative solutions that drive business growth and foster customer loyalty.”

It is holding The Yard, an exclusive event on June 29th and 30th to showcase the full spectrum of Bvndle’s offerings. Attendees will have the opportunity to immerse themselves in the Bvndle experience and discover how the platform and its partners are giving back to customers while expanding the loyalty ecosystem in Nigeria.