How Whiterose Group boss, Shakirat Kareem built her reputable brand

As one of the trailblazing women in the male-dominated real estate industry in Nigeria, Dr. Shakirat Ayobami Kareem, founder and group managing director, GMD of Whiterose International Group is not only breaking boundaries in real estate, but she is also inspiring the next generation of female entrepreneurs to follow in her footsteps.

Dr. Shakirat founded Lagos-headquartered Whiterose International Group, a multi-disciplinary brand known for its dominance in key sectors of the Nigerian economy ranging from real estate to other juicy pies.

Dr. Shakirat has had an incredible success with her property company known as Whiterose Properties, a subsidiary of Whiterose International Group, thanks to her bold moves and deep knowledge of the real estate game.

Whiterose Properties has become a household name in Nigeria and now oversees hundreds of multimillion naira real estate projects in Lagos, one of the most expensive real estate markets in Africa. Unknown to many people, Dr. Shakirat is not an overnight success. She has paid her dues in full. And she is deservedly on top of her game.

Described as a woman of intellect, Dr. Shakirat started from the bottom. And walk her way to the top. Dr. Shakirat encouraged herself and followed her passion – entrepreneurship. She also got inspired by a woman contesting for a gubernatorial position in her state. Since then she hasn’t looked back.

For Dr. Shakirat, entrepreneurship is an inbuilt thing. She recalled in one of her interviews how she started saving in a piggy bank from her school feeding money and cash gifts while she was in primary. Her first business started in her father’s house. Decades on, she has honed her entrepreneurial skills and built for herself one of the most sought-after property companies in Nigeria.

What Dr. Shakirat has accomplished in the Nigerian real estate industry can best be described as legendary. Not only is she giving her male counterparts a good run for their money, she is also breaking new grounds and taking the center stage in the real estate.

Under her guidance, the property company has continued to grow in leaps and bounds, breaking boundaries and scaling new heights. So, what’s the secret behind the rise and rise of the Whiterose Properties? The secret is not far-fetched. The key weapon in her growth story is trust!

Dr. Shakirat built her brand on the core values of integrity and excellence. This is one property company that’s genuinely committed to delivering on its promises. For Whiterose Properties, it’s the customers first.

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At Whiterose Properties, the emphasis is on business integrity. The company’s fidelity has won the brand a wide network of clients, including the affluent and top real estate investors.

Over the years, the company has also invested heavily in ultra-modern real estate projects. Top on the list of exciting real estate projects executed by Whiterose Properties includes Kirah Court 1 by Whiterose at Qakview estate Lafiaji, Lekki, Whiterose Mall Lekki Phase 1, Kirah Court 2 at Mayegun, Whiterose Court at Conservation centre and the impressive Camelot Mews by Whiterose. And that’s not all, the property company is also the brain behind Fresh Water Garden by Whiterose and many more.

Like a tree planted by the river, the property company has continued to produce bountiful harvests. Aside being one of the leading property companies in Nigeria, Dr. Shakirat’s company is also one of the largest private employers of labour with over three thousand direct and indirect workers. The property company’s contributions to the local economy cannot be overemphasized.