LASAA simplifies process for obtaining approvals

The Lagos State Signage and Advertisement Agency has streamlined the processes for obtaining necessary approvals, introduced transparent regulations, and launched compliance campaigns.

The Managing Director of LASAA, Prince Fatiu Akiolu, disclosed this on Tuesday at a media parley with top executives from various media outlets in Lagos.

Akiolu noted that over the past year, the agency had undertaken several initiatives to create a more favourable environment for out-of-home practitioners.

“Our goal is to ensure that all stakeholders, advertisers, agencies, and the public benefit from a more organised and visually appealing advertising landscape,” Akiolu stated.

The LASAA boss noted that the agency’s efforts extend beyond visual impact.

 “We are focused on fostering business practices that contribute to economic growth while ensuring public safety and environmental harmony,” he added.

Meanwhile, Akiolu mentioned that the agency has also embraced digital technologies to enhance its operations, enabling better decision-making and more impactful advertising outcomes.

He outlined key achievements under his leadership, including a thorough review of LASAA’s regulatory framework, which has led to more efficient signage registration and enforcement processes.

He added that LASAA recently launched an amnesty programme for unregistered signages, allowing businesses to register without penalties.

According to Akiolu, the initiative saw strong participation, showcasing LASAA’s commitment to a compliant advertising environment.

“This has led to the resolution of conflicts, better compliance with regulations, and the overall improvement of the advertising environment in Lagos” the LASAA boss explained.

Akiolu emphasised the importance of continuous stakeholder engagement, which has been instrumental in resolving conflicts and improving compliance with regulations.

“Our collaboration with OAAN and other industry stakeholders will remain a cornerstone of our efforts to drive innovation, enhance business practices, and create lasting value for all,” he said.

He also discussed LASAA’s strategic plans, which include expanding digital infrastructure and introducing new initiatives to enhance the OOH advertising experience.

He outlined key milestones achieved by LASAA under his leadership including overseeing a comprehensive review and enhancement of LASAA’s regulatory framework by introducing more streamlined and transparent processes for signage registration, renewal, and enforcement.

“The revised guidelines aim to balance the need for public safety and aesthetics with the growth and innovation of the out-of-home advertising industry,” Akiolu said.

He said LASAA has invested in the development and deployment of digital platforms that facilitate more efficient management and monitoring of outdoor advertisements.

Akiolu explained that these platforms allow for real-time compliance tracking, easier access to permits, and more accurate data collection, ensuring that the agency’s operations are both efficient and transparent.

“The agency has also made significant strides in increasing revenue generation through more efficient processes and the introduction of innovative advertising solutions,” Akiolu stated.