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By Temitope Adebayo
Mercedes-Benz Group sold a total of 529,200 cars and vans in the first quarter of 2025, demonstrating resilience amid a dynamic market environment and ahead of the launch of the all-new CLA model.
Mercedes-Benz Cars accounted for 446,300 units, with standout performances from the Mercedes-AMG line (+17%) and the iconic G-Class (+18%). Demand for the E-Class and GLC models also surged, rising 32 per cent and 14 per cent respectively. The luxury segment remained strong, with Top-End vehicles representing 14.6 per cent of sales, slightly up from the previous year.
The group’s electric ambitions gained traction as Plug-In-Hybrid passenger cars rose by 8 per cent globally, driven mainly by the U.S. market, while fully electric van sales soared by 59 per cent, pushing electric vans’ share to 6 per cent of total van sales. Mercedes-Benz Vans sold 82,900 units despite a 21 per cent overall decline compared to the previous year, affected partly by the discontinuation of the Metris model in North America.
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In key markets, Mercedes-Benz maintained its leadership in China’s luxury segment priced above RMB 1 million, and expanded its Mercedes-Maybach presence with new product launches and a new lounge in Manhattan. The upcoming all-new CLA battery electric vehicle is poised to further bolster the company’s electric portfolio.
Despite some market challenges, especially in the commercial van segment in Europe and North America, Mercedes-Benz’s diverse portfolio and focus on electrification underpin a solid start to 2025.
English (US) ·