MTN Nigeria unveils first digitalised retail store in Africa

BY TEMITOPE ADEBAYO

MTN Nigeria has set a new benchmark in the retail sector with the unveiling of sub-Saharan Africa’s first fully digitised retail store in Lagos.

This milestone underscores MTN’s commitment to enhancing customer service experience.

Leveraging modern technology, the new store features a seamless and intuitive shopping environment where customers can easily locate products, discover new offerings, resolve their queries by interacting with the digital tools available, and receive support from friendly staff. The modern design and layout of the store creates a welcoming space for customers to explore and engage with MTN’s innovative offerings.

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The chief operating officer of MTN Nigeria, Hassan Jaber, in a press statement, made available to the media, expressed his enthusiasm, stating that , “We’re proud to launch this innovative store, which uses technology to make shopping easier, faster, and more enjoyable for our customers. Our goal is to make life easier for Nigerians, and this store is a big step towards achieving that goal.”

Reiterating MTN’s firm commitment to innovation and customer satisfaction, Jaber added that, the launch is a significant step in achieving MTN’s Ambition 2025 strategy to drive digital solutions for Africa’s progress.

“Our customers are at the heart of everything we do. When they walk into the store, it is important that they leave with a memorable experience and look forward to their next visit. For instance, customers can do sim swap on their own by simply responding to the prompts from the digitized tools. They can do this and more. For us, launching this digital store is one more step in our commitment to strengthening the bonds we share with our customers,” said Chief Customer Relations Officer, MTN Nigeria, Ugonwa Nwoye.

Meanwhile, MICDEE, a leading provider of innovative workspace solutions, has announced the successful completion of a high-profile project for MTN.

This milestone marks a significant achievement in our ongoing commitment to delivering exceptional workspace solutions tailored to the unique needs of our clients.

“Our recent project for MTN underscores MICDEE’s dedication to excellence and innovation in workspace design and execution. By transforming MTN’s office space, we have not only met but exceeded our client’s expectations, setting new standards in the industry,” the company said.

MICDEE’s client-cantered project management style has been pivotal in achieving this success. Our indigenous company, led by Architect Michael Awonowo, prides itself on understanding and meeting the specific requirements of each client, ensuring every project reflects their unique vision and operational needs.

Commenting on the groundbreaking project, chief executive officer of MICDEE Designs, Architect Michael Awonowo remarked that, “Our strategic communication efforts are designed to drive brand visibility and attract new business opportunities. By showcasing our innovative solutions and the successful outcomes of our projects, we aim to position MICDEE as the go-to provider for workspace transformation in Nigeria and beyond.”

We extend our gratitude to MTN for their trust and collaboration. Their support has been instrumental in our success, and we look forward to continuing our partnership in future endeavours.