Nigeria, Ghana content creators to earn as Meta rolls out new monetisation system

Social Media platform, Meta has announced the availability of two new monetisation features for eligible creators in Nigeria and Ghana.

Meta said from July 1, 2024, content creators in the two countries are now eligible to earn money from Facebook.

The new features are In-Stream Ads on Facebook and Facebook Ads on Reels, which, according to Meta, would enable creators to earn money for crafting original videos and cultivating community.

Commenting on the rollout, Global Partnerships Lead, Africa, Middle East and Turkey (AMET) at Meta, Moon Baz, said: “Everyday, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together.

“This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.”

The social media platform, which owns Facebook, Instagram and WhatsApp, explained that In-stream Ads can play before, during or after on-demand videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream.

Accordingly, Meta listed types of In-stream Ads include Pre-roll Ads (which play before a video starts,), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content) and Post-roll Ads (ads that appear at the end of videos).

The social media platform said Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans.

“Available from today (yesterday), eligible creators in Nigeria and Ghana can earn money for their video and reel content, with support in over 30 languages globally.

“To use either product, creators must pass and remain compliant with Facebook’s Partner Monetisation Policies and Content Monetisation Policies, and they must be at least 18 years old. Additionally, for in-stream ads creators must meet certain eligibility requirements such as having a minimum of 5,000 followers,” it stated.