Nigeria, Saudi Arabia, Ghana, Others Among Top Daily Social Media Usage Globally [Full List]

In 2024, Nigerians ranked fifth globally for the most time spent on social media, according to recent data from Cable.co.uk and We Are Social, shared by World of Statistics on X.

Naija News understands that the report reveals that Nigerians spend an average of 3 hours and 23 minutes daily on social media platforms.

Kenya topped the list, with its residents clocking 3 hours and 43 minutes per day on average, followed by South Africa at 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes. Nigeria’s position reflects a strong engagement, placing it just behind these leading nations.

Other countries with significant social media usage include Colombia at 3 hours and 22 minutes, Chile and Indonesia, both at 3 hours and 11 minutes. Saudi Arabia and Argentina complete the top ten, with daily averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.

Full list:

Kenya – 03:43
South Africa – 03:37
Brazil – 03:34
Philippines – 03:33
Nigeria – 03:23
Colombia – 03:22
Chile – 03:11
Indonesia – 03:11
Saudi Arabia – 03:10
Argentina – 03:08
Mexico – 03:04
Malaysia – 02:48
Ghana – 02:43
Egypt – 02:41
Thailand – 02:30
Bulgaria – 02:26
Vietnam – 02:23
Portugal – 02:23
Romania – 02:20
Italy – 02:17