Presidency Partners Tuface On MSMEs, Job Creation

The Job Creation and Micro, Small, and Medium Enterprises (MSMEs) Secretariat, under the Office of the Vice President, has partnered with renowned musician and entrepreneur, Innocent Idibia (Tuface) to rally public support for the MSMEs sector.

The partnership was formalized on Friday in Abuja, with Tuface and Mr. Tola Adekunle-Johnson, Senior Special Assistant to the President on Job Creation and MSMEs, signing the agreement.

Adekunle-Johnson emphasized that Tuface’s role as a brand ambassador for job creation and MSMEs would help advance initiatives under the National MSMEs Awards.

He highlighted the initiative’s focus on the Expanded National MSMEs Clinics, the Shared Hubs for MSMEs, and various job creation activities.

The presidential aide expressed confidence that Tuface’s influence and reputation would encourage public engagement in these programs, which aim to foster job opportunities and support small businesses.

“We thought of how best we can sustain the momentum of creating jobs and promoting all the activities of the MSMES, awards, hubs, and the single-digit loan.

“And in trying to consistently promote this, we looked at areas that are of interest to some of our target audience, and you will agree with me it is the entertainment or creative industry.

“Today we are unveiling who I regard as an icon, a legend in the game, he has been consistent with his craft and a very creative man in the person of Mr. Innocent Idibia (Tuface).

“This partnership with Tuface will help galvanise private sector support for public sector initiatives aimed at creating jobs and supporting businesses,” he said.

Responding to the partnership, Tuface thanked President Tinubu’s administration for its focus on youth and small businesses.

He pledged to raise awareness about MSMEs, particularly among young Nigerians, and expressed his gratitude for the trust placed in him.

“I appreciate the vote of confidence, I appreciate the kind words, for me I’m excited about this. It is a very good move in a good direction.

“Most of our youths today, there are so many things going that they can easily be deviated from following the right positive trajectory of life.

“But with this, people might even under estimates the power and value that this will bring to both the individuals, their communities and the country as a whole.

“So, for me I really commend this initiative, I commend the show of concern and show of support from the government towards young people, small businesses,” Tuface remarked.

Also, Deputy Director, Office of Trade and International Relations, National Agency for Food and Drug Administration and Control (NAFDAC), Mrs Sarah Ajayi, emphasized the importance of entertainment in engaging youth, noting that Tuface’s influence would be instrumental in reaching the younger demographic.

“Entertainment is what attracts the youth.

“Most of them are given to entertainment, so having Tuface as our brand ambassador is a good one,” Ajayi said.