SIMS pledges to strengthen partnerships with dealers

SIMS Nigeria Limited in association with TCL, the sole franchise partner in Nigeria, has reaffirmed its commitment to fostering deeper, more collaborative relationships with its dealers, recognising the essential role they play in driving mutual growth and success in the market.

The event tagged “TCL/Sims Dealers Meet” was held recently in Lagos.

The event gathered over 70 TCL dealers and distributors who participated in the Dealer Scheme. The scheme rewarded them with an all-expense-paid trip, a chance to explore TCL’s latest products, and input on TCL’s plans in Nigeria.

The Dealers Meet featured discussions on TCL’s latest products and future, with expert-led sessions highlighting the company’s commitment to strong partnerships and global expansion.

Speaking at the occasion, the Chief Operating Officer of Sims Nigeria Ltd, Mr Ike Eyisi, said, “I am pleased to witness the overwhelming success of TCL/Sims Dealers Meet in Lagos, Nigeria. This event has not only strengthened our partnership but also showcased TCL’s commitment to excellence in the consumer electronics industry. We look forward to continued success and growth together.”

Reflecting on the success of the Dealers Meet in Nigeria, the TCL MEA Smart Screen Operations Director, Mr Zhang Yiheng said, “The Dealers Meet has been key in connecting with our partners.

Congratulations to our dealers for meeting targets and attending the event. It allowed us to showcase our new 115-inch TV and discuss TCL’s future vision. We are committed to expanding our presence in the region to meet growing demand.”

“The objective of the event was to reinforce the company’s collaboration with dealers and showcase TCL’s diverse product portfolio and facilitate discussions on upcoming plans and initiatives,” the statement said.

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