Terra Cube ambassador becomes USAID’s nutrition envoy

The United States Agency for International Development has appointed Nollywood actress and Ambassador of Terra Cube, Chioma Chukwuka Akpotha,  as its Goodwill Ambassador for Nutrition in Nigeria.

Terra Cube said the appointment had validated its decision to select the actress as its ambassador.

Commenting on the USAID appointment, the brand in a statement on Thursday said, ‘Her deep-rooted connection with her audience and advocacy for nutrition seamlessly align with the brand’s values. Chioma’s genuine engagement with consumers mirrors Terra Cube’s mission to enhance meals through flavourful experiences.”

It added, “Her appointment underscores the remarkable synergy between her values and that of Terra Cube. Through her tenure as a brand ambassador, she has consistently embodied authenticity, integrity, and an unwavering commitment to culinary excellence.”

As Akpotha embarks on the new chapter as USAID Goodwill Ambassador for Nutrition, Terra Cube said she would continue to lead the charge in advocating for healthier lifestyles and nutritional education.

According to the brand, her partnership with Terra Cube exemplifies the power of collaboration in driving positive change, adding that ‘” with genuine engagement, passion for nutrition, and commitment to excellence, Chioma inspires us all to embrace healthier choices and savour the joy of flavourful meal experiences.”

It added, “For the brand, Chioma’s appointment underscores its pledge to ensure that consumers experience nothing short of culinary perfection with every use. Renowned for its delightful, genuine, and consistent flavour, Terra Cube has garnered acclaim as the preferred seasoning cube for families across Nigeria. By aligning itself with an ambassador who shares a commitment to quality and excellence, Terra Cube will continue to uphold its legacy as a trusted household name.”

Chief Marketing Officer, TGI Group, Probal Bhattacharya, expressed the company’s delight at Akpotha’s appointment as USAID’s Goodwill Ambassador for Nutrition in Nigeria.

“In her new role, as the nutrition ambassador for USAID, Chioma further reinforces the essence of Terra Cube – delivering unwavering quality and authentic taste to nutritious meals across the nation. We firmly believe that through her advocacy, consumers will deepen their appreciation for the joy and flavour that Terra Cube brings to their everyday meals,” he stated.