Terra Cube launches new campaign

Food brand, Terra, has unveiled a new ‘Unwrap Your Smile’ campaign for its Terra Seasoning Cube.

In a statement, Terra said it elevates consumer-centred campaigns to resonate with its audience by celebrating moments of real human connection through its various initiatives.

According to the company, its previous campaigns, ‘Unwrap Joy’ and ‘Unwrap Memories’, focused on celebrating life’s small yet significant moments and fostering nostalgic connections among people, respectively.

“This campaign encouraged sharing of vivid, meaningful memories, creating a beautiful tapestry of past and present that deeply resonated with participants, forging heartfelt connections, and celebrating enduring bonds,” the statement read.

Terra said it launched the ‘Unwrap Your Smile’ campaign around the idea that happiness can be found in the simple, everyday moments of connection that are often overlooked.

According to Terra, the campaign would display Terra Seasoning Cube as a reminder that joy can be found in the simplicity of life’s daily rituals, “whether it’s smiling at a random stranger, sharing a home-cooked meal with family, or bonding with friends over a delicious dish”.

The Chief Marketing Officer of TGI Group, Probal Bhattacharya, said the campaign would help remind people of simple joys in challenging times, noting, “It is easy to forget the simple joys that sustain us.”

Bhattacharya stated that the ‘Unwrap Your Smile’ campaign would encourage consumers to rediscover the power of a smile.

He added, “At Terra Cube, we believe happiness is a shared experience, even amidst adversity.”