Ever thought of visiting The Gambia, Sierra Leone or Malawi for a holiday?
These nations and other African countries, eager to promote themselves as global tourist destinations, are posing this question to members of the international press and travel professionals at a major trade show in London promoting tourism.
BBC Africa took a trip down to the event to see how several African countries are getting along in their efforts to promote travel.
Video by Gem O'Reilly, Daniel Dadzie and Catherine Heathwood