Top 22 highest-paid college athletes and their earnings

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College sports have recently changed and become profitable for athletes. In July 2021, the NCAA passed the name, image and likeness (NIL) bill. The bill allows athletes to earn through appearances, endorsements, and interviews. These are the highest-paid college athletes and their earnings.

highest-paid college athletesShedeur Sanders (L), Livvy Dunne (C), and Travis Hunter (R) are among the highest-paid college athletes. Photo: Andrew Wevers, Santiago Felipe, Ric Tapia (modified by author)
Source: UGC

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Thanks to the bill, college athletes have been profiting from their own NIL. This article lists the biggest NIL deals, from lowest to highest, based on data from the 2024 On3NIL ranking.

Summary list of the highest-paid college athletes

RankNameNIL valuation
1Shedeur Sanders$6.1 million
2Livvy Dunne$4 million
3Travis Hunte$3.3 million
4Arch Manning$3.1 million
5Cooper Flagg$2.6 million
6R.J. Davis$2.3 million
7Jalen Milroe$2.2 million
8Caleb Love$2.1 million
9AJ Dybantsa$2 million
10Quinn Ewers$2 million
11Cam Ward$2 million
12Dillon Gabriel$2 million
13Mark Sears$2 million
14Hunter Dickinson$2 million
15Carson Beck$1.8 million
16LJ Cryer$1.8 million
17Johnell Davis$1.7 million
18Ryan Williams$1.7 million
19Garrett Nussmeier$1.7 million
20Jaxson Dart$1.7 million
21Dylan Harper$1.6 million
22Ace Bailey$1.6 million

Top 22 highest-paid college athletes

College athletes are making a good fortune from their personal brand. They earn through signing autographs, endorsements, and personal appearances.

The payments have produced some of the youngest millionaires. Here is a list of some of the highest-paid college athletes in 2024.

22. Ace Bailey - $1.6 million

Airious Bailey of the Rutgers Scarlet KnightsAirious Bailey of the Rutgers Scarlet Knights during the second half of their game against the St. John's Red Storm at Jersey Mike's Arena in Piscataway, New Jersey. Photo: Ed Mulholland
Source: Getty Images
  • Full name: Airious "Ace" Bailey
  • Date of birth: 13 August 2006
  • Place of birth: Chattanooga, Tennessee, United States
  • Current team: Rutgers Scarlet Knights men's basketball

Bailey is a consensus five-star recruit and one of the best players in the 2024 class. Bailey's parents were athletes. His mother, Ramika McGee, attended West Virginia University and played collegiate basketball, while his father, Richard Bailey, played college basketball at Houston. Ace Bailey's value is $1.6 million.

21. Dylan Harper - $1.6 million

Dylan Harper of the Rutgers Scarlet KnightsDylan Harper of the Rutgers Scarlet Knights reacts during the second half of their game against the St. John's Red Storm at Jersey Mike's Arena in Piscataway, New Jersey. Photo: Ed Mulholland
Source: Getty Images
  • Full name: Dylan Harper
  • Date of birth: 2 March 2006
  • Place of birth: Franklin Lakes, New Jersey, United States
  • Current team: Rutgers Scarlet Knights men's basketball

Dylan Harper grew up in Franklin Lakes, New Jersey, and now attends Don Bosco Preparatory High School. Harper represents the New York Renaissance in the Amateur Athletic Union (AAU) basketball league.

During the summer of 2024, before his senior year began, ESPN ranked him as the top overall recruit for the class of 2024. Dylan Harper's value is $1.6 million.

20. Jaxson Dart - $1.7 million

Quarterback Jaxson Dart of the Ole Miss Rebels throwsQuarterback Jaxson Dart of the Ole Miss Rebels throws a pass during warmups before a game against the LSU Tigers at Tiger Stadium in Baton Rouge, Louisiana. Photo: Derick E. Hingle
Source: Getty Images
  • Full name: Jaxson Chase Dart
  • Date of birth: 13 May 2003
  • Place of birth: Kaysville, Utah, United States
  • Current team: Ole Miss Rebels football

Jaxson started his college football career with the USC Trojans before transferring to Ole Miss in 2022. Jaxson Dart was also a two-time all-state third baseman on the baseball team. He is among the highest-paid college football players, valued at $1.7 million.

19. Garrett Nussmeier - $1.7 million

Garrett Nussmeier of the LSU Tigers smiles during warmupsGarrett Nussmeier of the LSU Tigers smiles during warmups before the game against the Texas A&M Aggies at Kyle Field in College Station, Texas. Photo: Gus Stark/LSU/University Images
Source: Getty Images
  • Full name: Garrett Nussmeier
  • Date of birth: 7 February 2002
  • Place of birth: Lake Charles, Louisiana, United States
  • Current team: LSU Tigers

Garrett Nussmeier is the son of Doug Nussmeier, a former NFL player and coach. Doug travelled 12 times as a child since his father was a football coach, living in eight states and Canada while spending summers at Lake Charles.

Nussmeier chose to play collegiate football at LSU over offers from Texas, Texas A&M, Miami, Georgia, Baylor, and North Carolina. Garrett Nussmeier's NIL valuation is $1.7 million.

18. Ryan Williams - $1.7 million

Ryan Williams of the Alabama Crimson TideRyan Williams of the Alabama Crimson Tide during a game between Alabama and Tennessee at Neyland Stadium in Knoxville, Tennessee. Photo: Roger Wimmer
Source: Getty Images
  • Full name: Ryan Alexander Coleman Williams
  • Date of birth: 9 February 2007
  • Place of birth: Mobile, Alabama, United States
  • Current team: Alabama Crimson Tide football

Williams got his first college start in Week 1 of the 2024 season at 17, making him one of the youngest players in FBS football. He was selected both Alabama Gatorade Football Player of the Year and Alabama Mr. Football. Ryan Williams is one of the youngest highest-paid collegiate athletes, worth $1.7 million.

17. Johnell Davis - $1.7 million

Johnell Davis of the Florida Atlantic OwlsJohnell Davis of the Florida Atlantic Owls looks on during the first half of the game against the Northwestern Wildcats. Photo: Jamie Schwaberow
Source: Getty Images
  • Full name: Johnell Davis
  • Date of birth: 23 May 2001
  • Place of birth: Gary, Indiana, United States
  • Current team: Arkansas Razorbacks

Davis attended 21st Century Charter School in Gary, Indiana, and played basketball there. He now plays for the Arkansas Razorbacks in the Southeastern Conference. Davis became the first player in NCAA Tournament history to score 25 points, ten rebounds, five assists, and five steals in a single game. Johnell Davis' valuation is $1.7 million.

16. LJ Cryer - $1.8 million

LJ Cryer of the Houston Cougars warms up before the gameLJ Cryer of the Houston Cougars warms up before the game against the Xavier Musketeers at Cintas Center in Cincinnati, Ohio. Photo: G Fiume
Source: Getty Images
  • Full name: Lionel "LJ" Cryer Jr.
  • Date of birth: 9 October 2001
  • Place of birth: New Orleans, Louisiana, United States
  • Current team: Houston Cougars men's basketball

Cryer attended Morton Ranch High School in Katy, Texas, and played basketball there. He played limited minutes as a freshman at Baylor, averaging 3.4 points per game as his team won the national championship.

In his junior season, Cryer was chosen to the Big 12's Third Team. LJ Cryer's valuation is around $1.8 million.

15. Carson Beck - $1.8 million

Carson Beck of the Georgia Bulldogs warms-upCarson Beck of the Georgia Bulldogs warms up before a game against the Texas Longhorns at Darrell K Royal-Texas Memorial Stadium in Austin, Texas. Photo: Alex Slitz
Source: Getty Images
  • Full name: Carson Raine Beck
  • Date of birth: 19 November 2001
  • Place of birth: Jacksonville, Florida, United States
  • Current team: Georgia Bulldogs football

Carson Beck is a college football quarterback currently playing for the Georgia Bulldogs. He is the starting quarterback for the University of Georgia Bulldogs and has been gaining attention in the 2024 college football season.

The talented Carson Beck has drawn comparisons to pro-level quarterbacks, especially for his ease of throwing touch passes and high-velocity throws​. He is one of the highest-paid NIL college athletes, with a valuation of $1.8 million.

14. Hunter Dickinson - $2 million

Hunter Dickinson of the Kansas JayhawksHunter Dickinson of the Kansas Jayhawks reacts during the second half against the Gonzaga Bulldogs in the second round of the NCAA Men's Basketball Tournament. Photo: Chris Gardner
Source: Getty Images
  • Full name: Hunter Dickinson
  • Date of birth: 25 November 2000
  • Place of birth: Alexandria, Virginia, United States
  • Current team: Kansas Jayhawks men's basketball

Hunter Dickinson is an American college basketball player currently playing for the Kansas Jayhawks. He transferred to Kansas in 2023 after three successful years with the Michigan Wolverines, where he built a reputation as one of the top players in the Big Ten Conference.

During the 2023-24 season, he averaged 17.9 points and 10.9 rebounds per game, establishing himself as a formidable force in the NCAA. Hunter Dickinson's NIL valuation is around $2 million.

13. Mark Sears - $2 million

Mark Sears of the Alabama Crimson Tide celebrates after making a shotMark Sears of the Alabama Crimson Tide celebrates after making a shot in the second half against the Connecticut Huskies in the NCAA Men's Basketball Tournament. Photo: Christian Petersen
Source: Getty Images
  • Full name: Mark Christopher Sears
  • Date of birth: 19 February 2002
  • Place of birth: Florence, Alabama, United States
  • Current team: Alabama Crimson Tide men's basketball

Mark Sears is an American college basketball player who plays for the Alabama Crimson Tide in the Southeastern Conference. He had previously played for the Ohio Bobcats. Sears was selected as the First Team All-MAC following the 2021-22 season. Mark Sears' NIL value is estimated to be $2 million.

12. Dillon Gabriel - $2 million

Quarterback Dillon Gabriel of the Oregon DucksQuarterback Dillon Gabriel of the Oregon Ducks warms up before the game against the Illinois Fighting Illini at Autzen Stadium in Eugene, Oregon. Photo: Ali Gradischer
Source: Getty Images
  • Full name: Dillon Gabriel
  • Date of birth: 28 December 2000
  • Place of birth: Mililani, Hawaii, United States
  • Current team: Oregon Ducks football

Gabriel went to Mililani High School in Mililani, Hawaii. Gabriel began his first season at UCF in 2019 as Brandon Wimbush's backup. Gabriel is ranked third all-time in throwing yards. Dillon Gabriel's NIL valuation is $2 million.

11. Cam Ward - $2 million

Cam Ward of the Miami Hurricanes looks on against the Florida State SeminolesCam Ward of the Miami Hurricanes looks on against the Florida State Seminoles during the second half at Hard Rock Stadium in Miami Gardens, Florida. Photo: Carmen Mandato
Source: Getty Images
  • Full name: Cameron Anthony Ward
  • Date of birth: 25 May 2002
  • Place of birth: West Columbia, Texas, United States
  • Current team: Miami Hurricanes football

Cameron Ward is an American football quarterback for the Miami Hurricanes. He attended Columbia High School and played football there, completing 72 of 124 passes for 1,070 yards and seven touchdowns in his junior season. Cam Ward is one of the youngest and highest-paid collegiate players, valued at around $2 million.

10. Quinn Ewers - $2 million

Quinn Ewers of the Texas Longhorns warms-up prior to a gameQuinn Ewers of the Texas Longhorns warms up before a game against the Georgia Bulldogs at Darrell K Royal-Texas Memorial Stadium in Austin, Texas. Photo: Tim Warner
Source: Getty Images
  • Full name: Quinn Tucker Ewers
  • Date of birth: 15 March 2003
  • Place of birth: San Antonio, Texas, United States
  • Current team: Texas Longhorns football

Ewers was in San Antonio, TX. He grew up in Pleasanton, Texas, before moving to Southlake with his family when he was eight. Graham Harrell offered him a football scholarship while he was in sixth grade.

He began his college career at Ohio State and later transferred to the University of Texas at Austin. Quinn Ewers is among the top 10 highest-paid college athletes, with a NIL valuation of $2 million.

9. AJ Dybantsa - $2 million

AJ Dybantsa of USAAJ Dybantsa of the USA in action during the FIBA U17 World Cup basketball match at Sinan Erdem Sports Hall in Istanbul, Turkiye. Photo: Esra Bilgin
Source: Getty Images
  • Full name: Anicet “AJ” Dybantsa Jr.
  • Date of birth: 29 January 2007
  • Place of birth: Brockton, Massachusetts, United States

AJ Dybantsa is an American basketball player who currently attends Utah Prep. He is rated as the number one player in the 2025 class after reclassifying from the 2026 class. In July 2023, On3.com rated Dybantsa the best high school player in the country, regardless of class. AJ Dybantsa's valuation is $2 million.

8. Caleb Love - $2.1 million

Caleb Love poses for a portrait during the 2024 G League Elite Camp in ChicagoCaleb Love poses for a portrait during the 2024 G League Elite Camp in Chicago, IL. Photo: Kamil Krzaczynski
Source: Getty Images
  • Full name: Caleb Khristopher Love
  • Date of birth: 27 September 2001
  • Place of birth: St. Louis, Missouri, United States
  • Current team: Arizona Wildcats men's basketball

Caleb Love is a standout college basketball player who plays for the Arizona Wildcats after transferring from the University of North Carolina (UNC). Initially, he committed to Michigan but later withdrew due to transfer credit issues before deciding on Arizona. Caleb Love's valuation is $2.1 million.

7. Jalen Milroe - $2.2 million

Quarterback Jalen Milroe of the Alabama Crimson Tide warms upQuarterback Jalen Milroe of the Alabama Crimson Tide warms up before a game against the Missouri Tigers at Bryant-Denny Stadium in Tuscaloosa, Alabama. Photo: Jason Clark/Getty Images
Source: Getty Images
  • Full name: Jalen Oluwaseun Isaiah Milroe
  • Date of birth: 13 December 2002
  • Place of birth: Katy, Texas, United States
  • Current team: Alabama Crimson Tide football

Jalen Milroe plays as a quarterback for the Alabama Crimson Tide. The footballer spent his freshman season as a backup for Bryce Young. Milroe has a rocket arm and jaw-dropping speed. The former four-star quarterback came from Tompkins High School in Texas. Jalen Milroe's valuation is $2.2 million.

6. R.J. Davis - $2.3 million

RJ Davis of the North Carolina Tar HeelsRJ Davis of the North Carolina Tar Heels reacts during the first half of the second round of the NCAA Men's Basketball Tournament. Photo: Grant Halverson/NCAA Photos
Source: Getty Images
  • Full name: Robert Davis Jr.
  • Date of birth: 21 October 2001
  • Place of birth: White Plains, New York, United States
  • Current team: North Carolina Tar Heels men's basketball

R.J. Davis is an American college basketball player for the North Carolina Tar Heels. At North Carolina, Davis has been a standout guard. In the 2023–24 season, he averaged 21.2 points, 3.6 rebounds, and 3.5 assists per game, earning him the ACC Player of the Year title. R.J. Davis' valuation is $2.3 million.

5. Cooper Flagg - $2.6 million

Cooper Flagg of the Duke Blue DevilsCooper Flagg of the Duke Blue Devils prepares to shoot a free throw against the Arizona State Sun Devils during an exhibition game. Photo: Lance King
Source: Getty Images
  • Full name: Cooper Flagg
  • Date of birth: 21 December 2006
  • Place of birth: Newport, Maine, United States
  • Current team: Duke Blue Devils men's basketball

Flagg initially attended Nokomis Regional High School before transferring to Montverde Academy in Montverde, Florida. He won multiple national Player of the Year honours and was rated the consensus top recruit in the 2024 class. Cooper Flagg's current valuation is $2.6 million.

4. Arch Manning - $3.1 million

highest-paid student athleteArch Manning of the Texas Longhorns warms up before the game against the Brigham Young Cougars at Darrell K Royal-Texas Memorial Stadium on October 28, 2023, in Austin, Texas. Photo: Tim Warner
Source: Getty Images
  • Full name: Archibald Charles Manning
  • Date of birth: 27 April 2005
  • Place of birth: New Orleans, Louisiana, United States
  • Current team: Texas Longhorns football

Arch Manning is one of the highest-paid college players. Thanks to his commitment and hype in 2022, he was among the highly publicised college football athletes. Manning committed to the University of Texas Longhorns. His valuation is $3.1 million.

3. Travis Hunter - $3.3 million

Travis Hunter of the Colorado Buffaloes warms upTravis Hunter of the Colorado Buffaloes warms up before a game against the Cincinnati Bearcats at Folsom Field in Boulder, Colorado. Photo: Dustin Bradford
Source: Getty Images
  • Full name: Travis Hunter Jr.
  • Date of birth: 18 May 2003
  • Place of birth: West Palm Beach, Florida, United States
  • Current team: Colorado Buffaloes football

Travis Hunter is an American footballer in his first year with the University of Colorado Buffaloes. He is a wide receiver and cornerback who moved from Jackson State alongside Shedeur Sanders.

In his debut season, Hunter recorded 119 receiving yards and 11 inceptions on defence. In total, he played an astonishing 147 snaps throughout the game. Travis Hunter's NIL valuation is $3.3 million.

2. Livvy Dunne - $4 million

Richest college athletesLivvy Dunne arrives for the 58th Academy of Country Music Awards at The Ford Center at The Star on May 11, 2023, in Frisco, Texas. (Photo: Omar Vega
Source: Getty Images
  • Full name: Olivia Paige Dunne
  • Date of birth: 1 October 2002
  • Place of birth: Westwood, New Jersey, United States
  • Current team: LSU Tigers

Livvy Dunne is an American gymnast from Louisiana State University and one of the highest-paid female college athletes. Besides her talent, the gymnast is famous on social media.

She posts her pre-match warmups or locker room moments on TikTok, which has 8 million followers as of this writing. Dunne, who recently graduated, has been working with brands like Grubub, Forever 21, and ESPN. Livvy Dunne's valuation is $4 million.

1. Shedeur Sanders - $6.1 million

What college athlete makes the most money?Quarterback Shedeur Sanders of the Colorado Buffaloes warms up at Mountain America Stadium on October 07, 2023, in Tempe, Arizona. Photo: Christian Petersen
Source: Getty Images
  • Full name: Shedeur Sanders
  • Date of birth: 7 February 2002
  • Place of birth: Tyler, Texas, United States
  • Current team: Colorado Buffaloes football

Shedeur Sanders is among the highest-paid college football players. He left Jackson State to play at the University of Colorado with his father as the coach. The young footballer was the starting quarterback for Jackson State before moving.

Sanders is the first student-athlete from an HBCU to sign with Gatorade. He has secured other deals with big companies such as Mercedes-Benz and PLB Sports. Shedeur Sanders' valuation is $6.1 million.

How much do college athletes get paid a month?

College athletes' monthly earnings vary widely depending on their sport, school, level of competition, and individual marketability. Some earn $10,000 to $100,000+ monthly through NIL deals.

Who is the highest-paid college athlete?

Shedeur Sanders, the quarterback for the Colorado Buffaloes and son of Deion Sanders, is considered the highest-paid college athlete in 2024, with an NIL valuation of $6.1 million.

Who is the highest-paid NIL female athlete?

The highest-paid female college athlete through NIL deals is Olivia Dunne, a gymnast from LSU, who has become a top earner with estimated annual earnings of around $4 million.

Who are the highest-paid NIL female college athletes?

The highest-paid female college athletes in the NIL space currently include Livvy Dunne ($4 million), Paige Bueckers ($1.4 million), Haley Cavinder ($889k) and Hanna Cavinder ($863k).

As of October 2024, Shedeur Sanders of the Colorado Buffaloes has the highest NIL valuation in college football. He has secured significant deals with various brands and is a prominent figure in the NIL landscape.

Who pays NIL money?

NIL (Name, Image, and Likeness) money in college football can come from various sources. Companies can sponsor athletes for endorsements, appearances, or social media promotions. Wealthy individuals may directly sponsor athletes or contribute to collectives.

The above are among the highest-paid college athletes in 2024. Thanks to the 2021 bill, college athletes can now profit from their name, image, and likeness (NIL). The bill has empowered talented college athletes by earning from their talents.

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