Canon, WISCAR Partner To Empower Women With Cinematography, Photography Skills

Canon, a global leader in imaging solutions, in collaboration with Women in Successful Careers (WISCAR), has equipped 15 women with cinematography and photography skills, through its ‘Women Who Empower’ initiative.

The initiative is a month-long program, which aimed to empower women in the print and imaging sectors. It consisted of three modules: printing, photography, and content creation, each designed to equip the 15 participants with valuable skills and knowledge.

The content creation curriculum was led by Canon Ambassador, Nigerian cinematographer & director, Daniel Ehimen. The photography curriculum and the printing module was led by Emmanuel Oyeleke, Nigerian Lifestyle photographer, and a Canon ambassador. As demonstrated by Canon’s various diversity and inclusivity programs, this initiative also aligns with its corporate philosophy ‘Kyosei,’ which means living and working together for the common good.

Founder and chairperson, WISCAR, Mrs. Amina Oyagbola, at a press conference and graduation ceremony to celebrate and recognise the women who participated in the programme in Lagos, said the partnership with Canon has been a resounding success, empowering women in the print and imaging industries.

The collaboration serves as a powerful blueprint for partnerships that break down barriers, drive meaningful change, and pave the way for a more inclusive future in the print and imaging industries, Oyagbola averred, adding that, “At WISCAR, we believe in the transformative power of empowering women and girls, and this partnership aligns perfectly with our values of inspiring, educating, and mentoring women to reach their full potential. By working together, we have made a tangible impact on the lives of women in Nigeria, and we look forward to continuing this important work, creating a ripple effect of positive change that resonates throughout the industry and beyond.”

Managing director, Canon Central & North Africa,
Somesh Adukia, added, “Canon is guided by an unwavering commitment to diversity, equity, and inclusion. These core values are not just aspirations, but the very foundation upon which we build a thriving and innovative future. We believe in creating an environment where everyone can thrive, and collaborating with partners like WISCAR reinforces this commitment. Together, we are shaping a more inclusive and groundbreaking future in the imaging industry.”

The event culminated in a captivating portfolio exhibition, where participants brought their remarkable achievements and newfound skills to life. The exhibition captivated audiences with its blend of evocative photographs, rich in storytelling and dynamic video content, each a vibrant reflection of the participants’ unique talents and passions.

Among the many talented individuals, two standout participants received special recognition for their exceptional dedication, creativity, and progress. Joy Ngwolo and Obianuju Lilian Ikegbune were honoured for their outstanding contributions to the program.

Joy Ngwolo, a PR professional and photographer, reflecting on her journey, shared: “Prior to ‘Women Who Empower’ photography classes, my camera skills were limited by a basic understanding. The program’s comprehensive training has been transformative, equipping me with a solid grasp of photographic techniques and the science behind them. The resulting improvement in my image quality is remarkable. I highly recommend these classes to anyone seeking to elevate their photography to the next level. I’m incredibly grateful to Canon & WISCAR for this invaluable experience.”

For her part, Obianuju Lilian Ikegbune expressed her gratitude, stating that: “As a Public Relations and Marketing Communications Strategist, I was drawn to the Canon x Wiscar Women Who Empower Program for its focus on empowering women in the thriving creative industry. I gained valuable knowledge on storytelling techniques like the ‘rule of thirds,’ camera handling fundamentals, and key considerations for brand storytelling, which will undoubtedly set me apart in the professional arena. I am incredibly grateful to Canon and WISCAR for offering this program, the chance to learn from industry leaders like Emmanuel and Ehimen, and the opportunity to connect with a network of fellow creatives.”