SportyBet becomes LALIGA betting partner in Africa

SportyBet and LALIGA have announced a landmark multi-year partnership by which SportyBet becomes the new official betting partner of LALIGA across Africa.

Effective this season, this groundbreaking agreement firmly establishes SportyBet as the leading sports betting platform in the region, marking a new chapter in its mission to deliver world-class football content to fans across the continent.

The partnership will kick off with an unforgettable launch event in Africa featuring one of LALIGA’s most iconic ambassadors—a football legend recognized worldwide. This spectacular event will set the stage for a collaboration that promises to revolutionize the betting landscape for millions of fans in the continent.

Among the most prominent LALIGA ambassadors are legends like Malian star Frédéric Kanouté, David Villa, Luis Figo, Samuel Eto’o, Carles Puyol, and Iker Casillas, among others.

SportyBet will take LALIGA betting experiences to new heights, introducing cutting-edge features that are unique in the sports betting world. Fans can look forward to innovative, first-of-their-kind betting options that will redefine their interaction with the game, offering unprecedented engagement and excitement.

“This partnership represents a powerful alignment between SportyBet’s leadership in the African market and LALIGA’s immense potential to grow its footprint across the continent. By leveraging our deep understanding of the African audience, we’re confident that together we can elevate the fan experience, fuel the passion for football, and drive unprecedented growth for LALIGA and SportyBet in this vibrant region,” Elías Gallego, VP of Media, Marketing, and Business Development at SportyBet said.

Jorge de la Vega, Executive General Manager of LALIGA said “Partnering with SportyBet is an exciting milestone for LALIGA as we continue to expand our global footprint, particularly in Africa. This collaboration not only brings LALIGA closer to millions of passionate football fans across the continent but also underscores our commitment to delivering world-class football experiences to diverse audiences. Together with SportyBet, we aim to create new opportunities for engagement, inspire the next generation of football enthusiasts, and celebrate the shared love of the beautiful game.”