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As part of its annual DecemberIssaVybe campaign aimed at promoting the arts and entertainment sectors in Nigeria, First Bank of Nigeria has sponsored KSA, The Musical, a stage play highlighting the life of Nigeria’s music legend, King Sunny Ade.
The stage play, directed by Emmanuel Adejumo, is a production of Duke of Shomolu Foundation and is a mix of the reenactment of the life story of KSA from birth to fame and collations of some of music.
The FirstBank DecemberIssaVybe is a month-long event filled with arts and entertainment, including plays, musical concerts, festivals, operas, fashion shows, poetry, and various performance arts.
Recognising the significance of December, FirstBank, through its First@arts initiative, hosts the annual Decemberisavybe campaign to inspire and empower people to create and enjoy thrilling memories by providing fully paid access to highly sought-after concerts, shows, plays, and festivals featuring A-list entertainers.
Beyond just providing premium entertainment, FirstBank, through its First@arts initiative, continues to enable giants in bank customers, support SMEs, and develop talents within Africa’s creative industry.
Acting group head of Marketing & Corporate Communications at FirstBank, Olayinka Ijabiyi, stating the bank’s commitment to delivering a ‘Wow December to Remember’ experience for all generations, said: “FirstBank is facilitating memorable homecoming experiences this December for gatherings such as weddings, family reunions, and festivals.”
He emphasised FirstBank’s 130-year legacy of supporting the arts through its First@arts initiative, and he encouraged Nigerians to embrace the entertainment offerings through the DecemberIssaVybe campaign. He stated that FirstBank is dedicated to creating memorable experiences while considering the overall well-being of its customers.
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